Knowledge base - Utopis by ZeeBoer

We are ZeeBoer, the makers of Utopis, the PIM for construction suppliers. We are also the market leader in specification services and advisory tools for construction suppliers.

ZeeBoer and Utopis PIM are connecting product data and we are happy to share our knowledge. Couldn’t find what you were looking for? Please contact us ask for our free white papers.

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All AI API BIM Civil engineering ERP Legislation PIM ROI SEO/GEO Specification tool Standards Website

What does poor data cost?

An incorrect weight on your website. An outdated item number at a distributor. Or a specification containing a product combination that is no longer correct. Poor product data costs money, but how much?

From SEO to GEO

World SEO Day (September 27th) is all about online visibility. But being found now means more than ranking high on Google. Increasingly, your customers are asking AI directly.

Who are you managing data for?

ETIM for distributors, STABU2 for specifiers and new requirements from Europe. Sometimes it feels as though you are mainly managing product data because others expect you to.

From ERP to website via PIM

Many manufacturers still manage product information directly in their CMS. It may seem convenient, but it often leads to duplicate work, outdated information and unnecessary errors.

AI and product data

AI is reshaping the world at high speed. While many see artificial intelligence as a threat, manufacturers of building products can benefit enormously.

SEO for product launches

Launching a new product takes more than just listing specifications. The right words drive both visibility and conversion.

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“I no longer have to chase Joost for the right data.”.

Smart add-ons.

With deze Utopis plugins you save time, make fewer mistakes and provide your customer with optimal information.

Smart Utopis PIM-features

Utopis Knowledge base

Utopis Calculator

Utopis PageFlip

Utopis SpexTuner

Utopis ETIM-validator

Our solutions

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Our team consists of enthusiastic specialists. The combination of construction knowledge, involvement, marketing and ICT makes us goal-oriented, flexible and decisive.

More about our team

Knowledge base.

More about product, specifications and standards in construction.