ZeeBoer empowers construction manufacturers.
We combine deep industry knowledge with smart software to help you manage and share your product data—consistently, professionally, and across all platforms.
From best practice advice to complete digital tools, we support marketing teams, product managers, and decision makers alike.
Founded in 1984, ZeeBoer has been the go-to expert in construction specifications and product selectors for over 40 years. We are the creators of Utopis PIM (UP), the first product information management system (PIM) designed specifically for construction suppliers.
Utopis helps you structure, centralize, and distribute your data—whether for websites, specifications, brochures, BIM models or digital tools. But we’re more than just software. We offer content creation, strategic consulting, and dedicated support to help you stand out in a competitive market.
Utopis combines structured product data with seamless connections to standards like BIM, ETIM, and 2BA. You get full control over your product information, reduced errors, and faster workflows. Our spec tools help architects and engineers choose your products with confidence.
With Utopis you make your content understandable and convincing. Whether it is a technical product sheet, an inspiring customer case or a specification text: we write with your target group in mind. Thanks to SEO and practical advice, your message comes across clearly.
No support tickets or call centers. We offer direct lines, dedicated project leads, and honest advice. Together, we’ll turn your knowledge into powerful tools and content—with better data, faster decisions, and higher visibility.
ZeeBoer supports manufacturers and suppliers of construction products—ranging from SMEs to multinationals. We tailor our work to three key roles:
Our team combines tech, marketing and construction knowledge.
Peter supports your strategy. Maarten and Antoon advise on product data and construction specs. Arnout presents demos and solutions. Giel, Edward, Zsolt, and Jeroen develop smart, user-friendly tools. Mariska keeps operations running smoothly. And Sophie? She is our AI-marketeer.
Jeroen works at ZeeBoer as a front-end developer. You can read his story below.
Jeroen was working as a warehouse employee in 2005 when he was asked if he knew anyone who wanted to work as a front-end developer at ZeeBoer. With a background in middle automation, that seemed interesting to him, so he applied and was hired. This was quite a big step. In the beginning he had to learn a lot and at ZeeBoer he was given plenty of room for this.
The way of working at ZeeBoer really appeals to Jeroen: “You get a lot of freedom here. Together with the project leaders, we discuss every two weeks what needs to be done and what the result should be. Then I can get to work. I get a lot of freedom. , I can put my ideas and own input into it. In between, we regularly visit each other to discuss progress and make adjustments.”
He made the appearance for at least 90% of the 120 customers. Besides design, he also picks up on other things. “If you have ideas about your career, this will be discussed openly. For example, training and courses can be followed if necessary.”
Jeroen thinks the atmosphere at ZeeBoer is very good, he always enjoys going to work. “There is a lot of mutual interest in each other. For example, we always inform about each other’s weekends. I myself like to make a trip on the Veluwe on my racing bike. At noon we have lunch together and Friday is French fries day with us.”
“Until 2014 I worked for one of our clients. Here I was responsible for managing product information and website. ZeeBoer provided our specification texts. When we were ready for a new website in 2005-2006, Utopis was introduced. One of my first achievements was entering all product information in Utopis. That was great: all product information in one database.”
Peter has a background in data and information systems: “After hotel school, I started studying business management in Utrecht, where I chose information systems as a study variant. I developed websites at an early age and set up databases for more efficient use of product information.”
Peter was also involved in the development of Utopis PIM on behalf of the client. He developed various ideas together with Reindert de Boer, Maarten Hopman and Jeroen Jongebloed. Ideas that make Utopia software that has been developed for and by the construction manufacturer.
“In 2014 Reindert de Boer asked why I didn’t work at ZeeBoer yet and I made the switch. I have never regretted this. The best thing about ZeeBoer is that we can think along with manufacturers because we employ structural engineers,” says Peter.
When Reindert and Margreet indicated in 2016 that they wanted to stop, I decided to take over the company. Colleague Antoon Siebert has been co-owner since 2018. “I’m still very happy with this as well.”
