For two years, ZeeBoer has supported Megamix with a professional specification service.
Together with Jan Rijfers of Megamix Peter made a digital structure that ensures accurate, reliable and directly applicable specification content. For masonry mortars, flooring systems, installation mortars and infrastructure solutions, this means stronger control over product data and improved positioning towards specifiers.
Megamix offers a broad range of solutions for wall and façade applications, flooring systems, installation mortars and infrastructure projects. For these product groups, correct application and performance information is essential.
By centrally organising the specification service, all relevant product information is structured and kept up to date. For product management and commercial teams, this creates more control, less dependency on scattered documents and faster responses to technical questions. For specifiers, it results in clear and consistent specification texts that can be directly integrated into projects.
Over the past two years, not only the content but also its accessibility and visibility have been strengthened. Specification texts align with current regulations and practical applications in residential, commercial and infrastructure projects.
For manufacturers, this goes beyond well-written texts. It increases the likelihood that products are considered early in the design phase. This shifts the focus from price competition to technical value. In a market where consultants and specifiers operate under time pressure, clarity and reliability make a decisive difference.
The strength of this specification service lies in the collaboration. Jan Rijfers safeguards the technical accuracy and market positioning on behalf of Megamix. Peter ensures structure, consistency and alignment with digital publishing channels.
For management, this delivers strategic advantages. There is full control over external communication, reduced risk of outdated information and a more professional market presence. For marketing and sales teams, it provides a solid foundation to support their conversations with confidence.
Two years after launch, this is no longer a stand-alone tool, but a structural service that evolves alongside the product portfolio, regulations and market developments.
