How can marketers use a PIM effectively?

Marketeer Joyce can use Utopis to access up-to-date product data for brochures, mailings, and website updates—without having to rely on product manager Joost.

Manufacturers can easily manage their DoP or CE declaration thanks to the Utopis® Platform from ZeeBoer. A Declaration of Performance, also called a DoP or CE declaration, is a European declaration by the manufacturer about the performance of a product. The producer must say something about the essential product characteristics.

For some products, few or no characteristics at all have been set by Europe. For some industries, however, keeping a DoP is a lot of work. Here the characteristics often change or there are just many things that you have to record for a product. At that time it is interesting to start managing from a central database. Certainly if you already maintain a database with product characteristics for specification services, website or documentation. In this way, managing DoPs becomes easier, faster, cheaper and error-free.

How can I prepare for the new ESPR legislation?

The new European ESPR regulation sets stricter requirements for sustainability, origin, and reusability of products. Manufacturers will be required to provide a Digital Product Passport with transparent information about materials, performance, and environmental impact. Utopis enables you to manage this data centrally and publish it in the correct format. You can also connect to sustainability databases and standards like ETIM and Madaster. This ensures you're ready for future regulations while demonstrating transparency and environmental responsibility to your customers.

What is a product passport and why is it important?

A product passport contains all relevant information about a building product (technical, sustainable, origin). It plays a key role in circularity and compliance with legislation like the CSRD.

How can we prepare for future circularity legislation?

By working now with product passports, LCAs, and standardized data formats. Utopis supports integrations with environmental databases.

Can I include installation or processing guidelines in a specification service?

Yes, with the Utopis Platform you can enrich each product with processing guidelines, installation tips, or usage instructions. This information can be shown automatically when a specific product is selected within the specification tool or selector. It provides additional support to both specifiers and installers—without requiring extra searches. This helps prevent errors and builds trust in your brand.

Moreover, such information is becoming increasingly important due to legal requirements: both the Dutch Quality Assurance Act (Wkb) and the upcoming Digital Product Passport (DPP) demand clear processing instructions and real-life application data. Centralizing this makes your data more usable and reduces mistakes on the job site.

What does the Quality Assurance Act (WkB) mean for me as a manufacturer?

The Quality Assurance for Building Act, in Dutch "Wet kwaliteitsborging" or Wkb, guarantees the relationship between project developer, building consumer and contractor. This strengthens the position of the private and business building consumer. Due to the increasing complexity in construction, a revision of the current system of quality assurance is necessary.

In the law, the contractor is responsible for the final result that he produces. Suppliers of building materials are closely involved in the proper delivery of a building project as an important knowledge partner of the construction process.

By properly documenting and distributing your solution, the required materials and the processing thereof, you are responding to the law.

All information available in one place.

Responding to digital building standards.

Your product data better found.

Efficiently manage and share product data.

All product data available in one platform.

Peter Veldhuizen

Director
peter.veldhuizen@utopis.net

Antoon Siebert

Partner / project manager
antoon.siebert@utopis.net

Maarten Hopman

Project manager
maarten.hopman@utopis.net

Jeroen Houdé

Front-end developer
jeroen.houde@utopis.net

Zsolt Kiss

Back-end developer
zsolt.kiss@utopis.net

Mariska van ’t Veer

Administration
mariska.vantveer@utopis.net

Arnout Nijhuis

Advisor product data
arnout.nijhuis@utopis.net

How can marketers use a PIM effectively?.