Marketing automation is a collective name for digital tools that make selling your solutions easier. Examples of marketing automation are a smart program to email customers. The internal marketing process is hereby automated. However, you can also digitize the acquisition or the advisory process. Consider a choice configurator, a smart calculation tool, digital catalog or BIM specification tool.

To answer the question: yes. Marketing automation is especially interesting for construction. Marketing automation starts with a centralized product information system or PIM. Utopis® Platform is a PIM that has been specially developed for construction.

ZeeBoer works for suppliers in the areas of building construction, civil engineering and installation. Some of our customers are also active in the retail trade (do-it-yourself). In some industries we have many, sometimes even all major manufacturers in our portfolio. Examples include roofing, concrete elements, insulation, paint industry, synthetic adhesives and coatings, tile adhesives and mortars, asphalt reinforcement and exterior decoration.

If you would call us a marketing agency, then we are a very special agency. The Utopis team combines three different qualities:

  1. We are product data specialists. Centrally managing data and exchanging it with other software or databases is what we do.
  2. We have developed our own software for this. Why? Because there was nothing there when we started.
  3. We only work for construction. That's what we studied for. So we know which information is best for your target group.

When creating our tools, in addition to the software (back-end), we often also take care of the layout (front-end). Of course we will coordinate this with you. So let your own advertising agency do what they are good at and we will provide the right database and software.



Plan an introduction

We created KISScore as an internal CRM to streamline our own operations and experiment with modern technologies such as .NET Core, Blazor, and TypeScript. KISScore links client data to projects, quotes, Utopis statistics, and accounting. It helps us work more efficiently and deliver better service.

Important to note: KISScore is not a commercial product. We don’t sell it, because our focus remains on what we do best—supporting manufacturers with product data, specification services, and PIM solutions via Utopis. Stick to your core business.

Since 1984. In the first instance, Reindert de Boer and Ok van Megchelen started under the name "De Boer van Megchelen Bouwinformatiemanagement". In 1997, ZeeBoer became the new company name. Read more about our company here.

Our servers are hosted by CSN Group, part of Interstellar, and are located in Schiphol-Rijk and Enschede. Both of these places have traditionally formed the backbone of the Internet. The way in which your website or online tool is linked to the internet is highly dependent on the data center. CSN understands this art and works for many major parties in the Netherlands and the rest of the world.

ZeeBoer helps manufacturers in the construction sector manage and distribute product data through Utopis PIM. Think specification services, websites, brochures, and digital tools.
ZeeBoer is the company behind Utopis. Utopis is the name of the software platform developed and managed by ZeeBoer. It allows manufacturers to centrally manage their product information and make it available for specifications, websites, and tools. ZeeBoer also provides consultancy on construction standards, content strategy, and data integration.

Curious as to what ZeeBoer can do for you as a manufacturer or supplier in the construction sector? ZeeBoer helps more than 100 manufacturers with the distribution of product information, specifications, specification texts and BIM data.

During an introductory meeting we discuss, without obligation of course, the solutions that you offer for construction. In what way do you now distribute product information? Does a prescriber, architect, specifications writer or BIM modeller know where to find you?

meeting.utopis.net

ZeeBoer pays its suppliers quickly. Because we pay our invoices at a fixed time in the month, usually at the end of the third week of the month, the average payment period is 15 to 16 days.

All information available in one place.

Your product data better found.

All product data available in one platform.

Responding to digital building standards.

Efficiently manage and share product data.

Peter Veldhuizen

Director
peter.veldhuizen@utopis.net

Antoon Siebert

Partner / project manager
antoon.siebert@utopis.net

Maarten Hopman

Project manager
maarten.hopman@utopis.net

Jeroen Houdé

Front-end developer
jeroen.houde@utopis.net

Zsolt Kiss

Back-end developer
zsolt.kiss@utopis.net

Mariska van ’t Veer

Administration
mariska.vantveer@utopis.net

Arnout Nijhuis

Advisor product data
arnout.nijhuis@utopis.net