There are different types of PIM systems. Some focus mainly on e-commerce (feeding product data into webshops), others are designed for product development and engineering processes.
Utopis defines itself as an Advisory PIM: a platform that combines product management with practical tools for sales and marketing. With Utopis, you manage your product data centrally and use it directly in tools like specification services, product selectors, processing guides, and brochures. This makes your PIM not just a data repository, but a powerful sales enabler.
