Specification selling is a sales strategy where you present your products so clearly and convincingly that they get included in the specification documents of a construction project (typically written by architects or consultants). By delivering technically accurate, up-to-date, and easily accessible product data—via a specification service or a PIM system like Utopis—you increase the likelihood that your product becomes the preferred choice. It helps you stay ahead of competitors and improves visibility early in the decision-making process.
Peter Veldhuizen
Directorpeter.veldhuizen@utopis.net
