AI is reshaping the world at high speed. While many see artificial intelligence as a threat, manufacturers of building products can benefit enormously.
Smart use of AI supports product data management and advisory tools. At the same time, chatbots increasingly compare your products with those of your competitors – making it essential to prepare your data and USP’s today.
AI tools learn from user behavior. By monitoring how visitors use your website, you gain insights into missing information and can improve how you guide them. These insights help optimize product presentation and digital advisory tools.
Want to know how? You can, of course, use Google Analytics. Or check out the tool we developed together with SalesFeed: Utopis Insights.
AI only adds value when the basics are right. That means: one central source of product data. Record what you know about your products and make sure the data is accurate, complete, and always up to date. With a PIM system like Utopis, you manage everything in one place and ensure AI is powered by the right information.
Chatbots and comparison tools love to set products side by side. Manufacturers who clearly define their unique selling points (USP’s) are better prepared for these comparisons. Map out what sets your products apart and make that information digitally available.
Want to get started? Then set up your own agent. Peter is absolutely thrilled with his custom-built ChatAgents. Schedule a meeting, and Peter will make you coffee and introduce you to our digital colleague SophieGPT.
