13-07-26
Many manufacturers still manage product information directly in their CMS. It may seem convenient, but it often leads to duplicate work, outdated information and unnecessary errors.
A website should present product information, not manage it. As soon as the same data is needed for brochures, specification services, dealer portals or advisory tools, a CMS becomes an inefficient place to maintain product content. Centralising product information creates consistency, saves time and prepares your organisation for future digitalisation.
