We are ZeeBoer, the makers of Utopis, the PIM for construction suppliers. We are also the market leader in specification services and advisory tools for construction suppliers.

ZeeBoer and Utopis PIM are connecting product data and we are happy to share our knowledge. Couldn’t find what you were looking for? Please contact us ask for our free white papers.

From SEO to GEO

World SEO Day (September 27th) is all about online visibility. But being found now means more than ranking high on Google. Increasingly, your customers are asking AI directly.


AI and product data

AI is reshaping the world at high speed. While many see artificial intelligence as a threat, manufacturers of building products can benefit enormously.


SEO for product launches

Launching a new product takes more than just listing specifications. The right words drive both visibility and conversion.


“ZeeBoer didn’t sell us a PIM, but a strategy.”.

Smart add-ons.

With deze Utopis plugins you save time, make fewer mistakes and provide your customer with optimal information.

Would you like an introduction? Schedule an appointment right now with our online tool.

Our team

Our team consists of enthusiastic specialists. The combination of construction knowledge, involvement, marketing and ICT makes us goal-oriented, flexible and decisive.

More about our team