16-04-25

If your products need to be prescribed regularly and you see that specifiers are active in your market, a specification service is still a valuable channel, provided that:

  • Your product data is up-to-date and accurate.
  • You actively collaborate with ZeeBoer to monitor downloads and usage.
  • You ensure visibility and promotion towards prescribers.

If you want to get the most out of such a collaboration, in addition to the specification service you should also look at integration with your website, possibly offer calculation tools or use Utopis for your DoPs and DPP. Then you not only offer convenience when prescribing, but also in the calculation and tender phase.

Let’s list the pros and cons.

Pros for a specs tool

  • Higher chance that your products will be prescribed.
  • Professional and clear specification texts — fewer errors, fewer questions.
  • Saving time for sales & support.
  • Direct link to your product data (PIM).
  • Supports standard specification structures such as STABU and RAW.
  • Prepared for DPP, the digital product passport according to the ESPR legislation.

Cons for specs tools

  • Annual subscription costs.
  • Not always directly measurable return (comparable to participating in a trade fair).
  • Requires maintenance when changing products.
  • If you do not actively promote the service, the impact will remain limited.

Better return on you tool

ZeeBoer offers more than just specification service. Here are additional services that you can benefit from as a commercial director:

Product selector
Let customers filter products by properties. Useful for wide product ranges.

Prepared for DPP
A digital product passport starts with good PIM software. Utopis, the online software behind your specification service, is already fully prepared for the new European product passport, according to the ESPR legislation.

Calculation tools
Tools that help customers calculate materials and quantities. Ideal for contractors and prescribers.

Integration with PIM or website
Your specification service is in Utopis, the PIM for construction suppliers. You can therefore directly link product data with your other software or with your website. This prevents double entry and increases consistency.

Standards in construction
Your specification service and the PIM behind it are in line with standards such as STABU2, RAW, DICO and ETIM.

Like to know more?

Request our whitepapers or set an online meeting, and we will show you the pros and cons

All product data available in one platform.

Responding to digital building standards.

Efficiently manage and share product data.

Your product data better found.

All information available in one place.

Peter Veldhuizen

Director
peter.veldhuizen@utopis.net

Antoon Siebert

Partner / project manager
antoon.siebert@utopis.net

Maarten Hopman

Project manager
maarten.hopman@utopis.net

Jeroen Houdé

Front-end developer
jeroen.houde@utopis.net

Bernd Kurtze

Back-end developer
bernd.kurtze@utopis.net

Zsolt Kiss

Back-end developer
zsolt.kiss@utopis.net

Mariska van ’t Veer

Administration
mariska.vantveer@utopis.net

Would you like an introduction? Schedule an appointment right now with our online tool.