If your products need to be prescribed regularly and you see that specifiers are active in your market, a specification service is still a valuable channel, provided that:
- Your product data is up-to-date and accurate.
- You actively collaborate with ZeeBoer to monitor downloads and usage.
- You ensure visibility and promotion towards prescribers.
If you want to get the most out of such a collaboration, in addition to the specification service you should also look at integration with your website, possibly offer calculation tools or use Utopis for your DoPs and DPP. Then you not only offer convenience when prescribing, but also in the calculation and tender phase.
Let’s list the pros and cons.