Marketing automation is a collective name for digital tools that make selling your solutions easier. Examples of marketing automation are a smart program to email customers. The internal marketing process is hereby automated. However, you can also digitize the acquisition or the advisory process. Consider a choice configurator, a smart calculation tool, digital catalog or BIM specification tool.

To answer the question: yes. Marketing automation is especially interesting for construction. Marketing automation starts with a centralized product information system or PIM. Utopis® Platform is a PIM that has been specially developed for construction.

The Quality Assurance for Building Act, in Dutch "Wet kwaliteitsborging" or Wkb, guarantees the relationship between project developer, building consumer and contractor. This strengthens the position of the private and business building consumer. Due to the increasing complexity in construction, a revision of the current system of quality assurance is necessary.

In the law, the contractor is responsible for the final result that he produces. Suppliers of building materials are closely involved in the proper delivery of a building project as an important knowledge partner of the construction process.

By properly documenting and distributing your solution, the required materials and the processing thereof, you are responding to the law.

Efficiently manage and share product data.

All product data available in one platform.

Responding to digital building standards.

Your product data better found.

All information available in one place.

Peter Veldhuizen

Director
peter.veldhuizen@utopis.net

Antoon Siebert

Partner / project manager
antoon.siebert@utopis.net

Maarten Hopman

Project manager
maarten.hopman@utopis.net

Jeroen Houdé

Front-end developer
jeroen.houde@utopis.net

Zsolt Kiss

Back-end developer
zsolt.kiss@utopis.net

Mariska van ’t Veer

Administration
mariska.vantveer@utopis.net

Arnout Nijhuis

Advisor product data
arnout.nijhuis@utopis.net