v.d. Bosch Beton last year launched a brand-new website. Concept7 was responsible for the website’s design, while ZeeBoer handled the PIM connection.
Thanks to a seamless integration with Utopis, all product data on www.vdboschbeton.nl is now always up to date. v.d. Bosch uses Utopis for:
The entire v.d. Bosch Beton product range is managed centrally in Utopis PIM. Sizes, features, applications and images are automatically synchronized with the website. This helps the marketing team work faster and with fewer errors, and it ensures that visitors always see the latest data.
The collaboration between Concept7 and ZeeBoer went smoothly. While Concept7 focused on design and user experience, ZeeBoer made sure the technical integration was rock solid. Head of sales Nils Brunink puts it simply: “We didn’t want duplicate entries or outdated data on the website. By distributing our data from a single, central PIM, the website connects to the same source as the specification service and product sheets.”
Not only is (commercial) product data offered through Utopis PIM, but also completed projects (references), processing advice, and specifications are available for the target group. The difference between B2C and B2B is clearly visible here, with B2B standing for “Business to Builder.”
With Utopis as the single source of truth, v.d. Bosch Beton not only saves time but also reduces errors. Marketing no longer has to double-check content, product management keeps full control over the data, and the general manager, sees a professional image presented to specifiers and customers.
