Strategy for product information.

Product information as a strategic asset

Many organisations still treat product information as marketing material or sales data. In construction, the situation is different. Here, product information supports advice, application and reliability within projects.

When product information is scattered across PDFs, spreadsheets and multiple systems, several issues arise:

• incorrect specifications in projects
• loss of knowledge when employees leave
• inefficient communication between departments
• difficulty sharing data with partners in the supply chain

Organising product information strategically creates a single consistent foundation for advice, specification and communication.

The result of the strategic exploration

At the end of the programme your organisation will have a clear foundation for managing product information.

The trajectory delivers, among other things:

• a strategy for product and application information
• insight into data sources and information flows
• clear responsibilities for data management
• a conceptual information model for product data
• a decision framework for future solutions such as PIM

ZeeBoer facilitates this process as an independent knowledge partner. The goal is not to sell software, but to develop a strategy that strengthens your advisory role within the construction supply chain.

Schedule an introductory meeting

Would you like to continue with a strategic exploration of your product information management? Book an (online) introductory meeting directly to discuss your situation and ambitions.