Control over product data.

Why start with strategy?

Product information is business capital. For manufacturers who actively advise, specify and support applications in projects, product information is not a side issue. Yet in practice, there is often no shared definition of what product information actually is, which knowledge is strategically relevant, and who is responsible for what.

Our strategic exploration makes these choices explicit. Not from a software or IT perspective, but from content, application and context. This creates one consistent foundation for all outputs, from specifications and product datasheets to websites and digital services.

The role of ZeeBoer

In this trajectory, ZeeBoer acts as facilitator and knowledge partner. We help make implicit knowledge explicit, safeguard coherence and maintain a strong focus on advisory value, application and context. The trajectory is deliberately not linked to a software selection.

However, the outcome does form a well-founded basis for next steps, such as developing specifications, product datasheets or implementing a PIM solution like Utopis. This prevents tools and documents from becoming the starting point, instead of the result.

Investment

• Your effort: 162 hours, spread across 6 participating colleagues
• ZeeBoer’s effort: approximately 30 hours, plus expenses

Schedule an introductory meeting

Would you like to continue with a strategic exploration of your product information management? Book an (online) introductory meeting directly to discuss your situation and ambitions.